Terms of Service

1. Agreement and order of precedence

These Terms of Service (the "Terms") form an agreement between the person or organization using the services ("Customer," "you," or "your") and the person or legal entity identified as Known Aura in the applicable order, invoice, or service confirmation ("Known Aura," "we," "us," or "our"). By accessing a private preview, creating an account, submitting an inquiry, accepting an Order, or purchasing a service, you agree to these Terms.

A prospect-specific proposal, order review, statement of work, or other written service confirmation accepted by both parties is an "Order." If an Order conflicts with these Terms, the Order controls only for the conflicting commercial or service term. The Privacy Policy and Refund and Cancellation Policy are incorporated into these Terms.

2. Eligibility and authority

You must be at least 18 years old and located in the United States to purchase the initial beta services. If you act for a business or another person, you represent that you have authority to bind that party and to provide the materials, approvals, and instructions you submit.

3. The services

Known Aura provides evidence-informed personal presence services, business website services, structured content and content-management tools, search and AI visibility planning, monitoring, and related professional services described in an Order. Services may combine software, artificial intelligence, third-party providers, and human review.

A private preview or proposal is a demonstration of proposed work. It is not a representation that a website has been published, a domain has been transferred, third-party information has changed, outreach has been sent, or a service has begun. Each of those actions remains subject to the approvals and release steps shown in the service.

4. Accuracy, evidence, and approval

• Observed public information may be incomplete, outdated, or incorrect and remains distinct from Customer-approved information.
• You are responsible for reviewing identity, factual claims, credentials, licenses, awards, testimonials, performance statements, and regulated-service content before approving publication.
• Known Aura may decline or remove unsupported, deceptive, infringing, unlawful, or professionally restricted content.
• Silence, inactivity, or failure to edit a suggestion does not count as approval or consent.

5. Search, SEO, and AI-system limitations

Known Aura can improve the quality, structure, consistency, accessibility, and distribution of information. Search engines, AI systems, social platforms, directories, and other third parties independently control crawling, indexing, ranking, citation, display, moderation, and generated responses. Known Aura does not guarantee rankings, indexing time, traffic, leads, mentions, citations, placement, or any particular search or AI answer.

Any search result, AI answer, preview, or simulation shown by Known Aura is a sample or observation at a point in time, not a promise of a future result.

6. Customer materials and instructions

You retain ownership of materials you provide, including names, logos, photographs, recordings, biographies, brand assets, and business information ("Customer Materials"). You grant Known Aura a limited, worldwide license to host, reproduce, edit, analyze, and display Customer Materials only as reasonably necessary to prepare, provide, secure, maintain, and improve the purchased services.

You represent that you have the rights and permissions needed for Customer Materials and instructions, including permission from people depicted or quoted when required. You must not submit confidential third-party information, account credentials, payment-card data, health information, or other sensitive information unless Known Aura expressly requests it through an approved secure method.

7. Artificial intelligence and third-party providers

Known Aura may use artificial intelligence to research public sources, organize information, transcribe Customer-authorized recordings, draft content, create design options, and perform quality checks. AI output may contain errors and remains proposed until reviewed through the applicable workflow.

The services may rely on third-party hosting, authentication, payment, email, domain, analytics, AI, and infrastructure providers. Their services may be subject to separate terms. Known Aura is not responsible for third-party outages, policy changes, or decisions outside its reasonable control, but will not use a third party to bypass an approval or publication boundary described in an Order.

8. Accounts and private links

You are responsible for maintaining the confidentiality of your account credentials and private links and for activity performed through them. Do not forward a private proposal, magic link, or client workspace to an unauthorized person. Notify Known Aura promptly if access may have been compromised.

9. Fees, taxes, and payment authorization

The Order displays the exact setup fee, recurring fee, billing interval, any minimum commitment, currency, and included modules before checkout. Unless an Order states otherwise, amounts are in U.S. dollars and applicable taxes are additional. You authorize Known Aura and its payment provider to charge the payment method you submit for the amounts and schedule shown at checkout.

A setup fee compensates Known Aura for completed research, preparation, design, configuration, and access to the reviewed deliverable. Recurring fees pay for the continuing services identified in the Order. Failure to use an available service does not suspend billing.

10. Recurring subscriptions and renewal

If an Order includes recurring service, the subscription begins on the date shown at checkout and renews automatically at the stated interval until canceled, subject to any minimum commitment displayed in the Order. The payment method will be charged at the start of each billing period. Known Aura will not convert a complimentary alpha service into a paid subscription unless the customer separately accepts the paid terms.

Before materially changing a recurring price or billing frequency, Known Aura will provide any notice and obtain any consent required by the Order or applicable law. The procedure for stopping future renewal is described in the Refund and Cancellation Policy.

11. Cancellation and refunds

You may cancel future recurring renewal using the online cancellation method made available with the service or by emailing support@knownaura.com. Cancellation is effective as described in the Refund and Cancellation Policy and does not undo completed setup work, prior service periods, domain or third-party costs, or obligations under a disclosed minimum commitment.

Payments are final and non-refundable except where required by law, for a duplicate or erroneous charge, or when Known Aura expressly agrees otherwise in writing. The complete policy is available at /legal/refunds.

12. Intellectual property and deliverables

Known Aura and its licensors retain ownership of the platform, software, templates, design system, reusable components, research methods, workflows, prompts, know-how, and materials created before or independently of the Customer engagement ("Known Aura Materials"). No Order transfers ownership of Known Aura Materials.

After full payment of the applicable fees, Known Aura grants Customer a perpetual, worldwide, non-exclusive license to use, reproduce, display, and adapt the final Customer-specific website copy, visual composition, and other deliverables expressly identified in the Order for Customer's own personal or business purposes. Customer may export or transfer paid Customer-specific content where technically supported. Reusable platform code, third-party materials, stock assets, fonts, and licensed software remain subject to their existing licenses.

13. Confidentiality

Each party will use reasonable care to protect non-public information disclosed for the service and will use it only to perform or receive the service. Confidential information does not include information that is public through no breach, already lawfully known, independently developed, or received lawfully from another source. A party may disclose information when legally required after providing notice when permitted.

14. Acceptable use

• Do not use the services to impersonate, harass, defame, deceive, discriminate, infringe rights, evade platform rules, or publish unlawful content.
• Do not attempt to access another person's private workspace, probe security controls, introduce malicious code, scrape protected areas, or interfere with the service.
• Do not use hidden text, cloaking, fabricated evidence, false reviews, unsupported credentials, or other manipulative practices through the service.

15. Suspension and termination

Known Aura may suspend access to protect the service, investigate suspected misuse, respond to a legal request, address nonpayment, or prevent harm. Either party may terminate an Order as stated in that Order. Sections that by their nature should survive termination, including payment obligations, ownership, confidentiality, disclaimers, limitations, and dispute provisions, will survive.

16. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES, PREVIEWS, RESEARCH, RECOMMENDATIONS, AND THIRD-PARTY MATERIALS ARE PROVIDED "AS IS" AND "AS AVAILABLE." KNOWN AURA DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. KNOWN AURA DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE OR THAT THIRD-PARTY SYSTEMS WILL DISPLAY ANY PARTICULAR INFORMATION.

17. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, BUSINESS OPPORTUNITIES, OR DATA, ARISING FROM THE SERVICES. KNOWN AURA'S AGGREGATE LIABILITY ARISING FROM AN ORDER WILL NOT EXCEED THE AMOUNTS PAID OR PAYABLE UNDER THAT ORDER DURING THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS DO NOT APPLY WHERE PROHIBITED BY LAW OR TO LIABILITY THAT CANNOT LAWFULLY BE LIMITED.

18. Indemnification

You will defend and indemnify Known Aura from third-party claims arising from Customer Materials, Customer instructions, your unlawful use of the services, or your breach of the rights and authority representations in these Terms. Known Aura will provide prompt notice and reasonable cooperation, and you may not settle a claim in a way that admits fault or imposes obligations on Known Aura without written consent.

19. Governing law and disputes

The governing law, forum, and any arbitration or jury-waiver terms must be completed by counsel and identified in the final version of these Terms or the applicable Order before live paid beta enrollment. Nothing in this draft limits rights that cannot lawfully be waived.

20. Changes and contact

Known Aura may update these Terms prospectively. If a change materially affects an active paid service, Known Aura will provide notice as required by law or the Order. The version accepted with an Order remains recorded with that Order. Questions or legal notices may be sent to legal@knownaura.com. The final policy will also identify Known Aura's legal entity and postal notice address.